I don't understand MAC's strategy to release local products from influencers in their respective country only. As social media connects the world, and everybody can watch Youtube or Instagram from everywhere, it really doesn't make sense.
There must have been a massive change in their marketing department as MAC is heading in a very different direction of what MAC used to be. Hopefully they will get their act together and save MAC.
There has been a ``massive`` change in MAC marketing. Forget about seasonal collections except for holiday , and for now summer , although they may do away with that one.
I was informed that MAC will now focus on ``themes``, for example spring -summer ,fall winter. Even their ad campaigns lack the ``Miles Aldridge`` touch.
MAC Global Brand President Karen Buglisi ,who has held that position for a very long time has either stepped down or been replaced by Birchbox COO Philippe Pinatel .
I love MAC, as it has been one of my favorite brands, way back from when they had their one counter at the Bay downtown Vancouver .
I miss the anticipation and excitement of their collections, the more the better , now that has come to an abrupt stop. They could have kept Spring, Summer, Fall ,
Holiday and VivaGlam and trimmed collabs and mini collections , I won`t give up on them though.
I agree with many of the sentiments expressed here on the subject. We shall see what fall winter brings.