So I was browsing the sephora facebook... and came across this:
http://www.sephora.com/divergent
Apparently it's Rouge exclusive for online. I think it's a bit disappointing that it's rouge only. I am rouge but I can imagine a lot of disappointed fans and markups on ebay.
Also, not sure why sephora is limiting this to rouge when making it available to everyone would bring in a lot more money. Maybe their licensing agreement with the movie approved a limited number?
The collection doesn't interest me because I'm more of a vibrant color gal, but I can see a lot of people loving it.... makes me sad the hardcore fans can't get it unless they are rouge/have rouge friends.
Also... this made me laugh.
Description of the muliti-kit
"Divergent—what makes you different makes you dangerous. This enormous multi-piece kit allows you to be brave, selfless, intelligent, honest, and kind all at once. "
Damn I wish makeup had this power.
EDIT: On the sephora page QnA, someone is saying it'll be Rouge exclusive first then for everyone later... I'm not sure if this info is truth worthy.