I'm relatively new to Mac - my collection hasn't exploded out of my ears.... yet
I loved Mac firstly because, everyone else did! What was i missing out on?!
Well, now i know.......
Mainly its the sophisticated image aimed at younger women that grabs me. I haven't found a brand that can do that in my eye's, they only managed old fashioned or childish. Mac hits the manicured nail on the head and i love them for it, i love the feeling of walking to the counter and knowing i can buy a bright pink eyeshadow and still be amazingly grown up because it will look so good!
I love specktra, it's my bible and helps me avoid the product's that aren't for me.
I love the caring well presented MUA's that want to help and i love love love their opinions because they know what their talking about. If i don't get served or treated well i'll probably walk out, i like to be sold some extra products i never would have thought of!
Lastly, my ultimate downfall atm is fluidline - i absolutely love them - and i used to hate eyeliner. This stuff never budges, looks extremely professional and my boyfriend actually gets excited over a new colour!! That's got to be a bonus lol