Ingenue, I hear ya.. I however heard Shiseido enough that I bought four of their new ls line.. whereas with Chanel, I only bought 3, and those were the most vibrant colours since I know full well that these would almost dissapear on my lips/face -- if not within an hour, then in an hour on the phone. pfft.
I have to say that I actually feel the same way about the RCS. Don't get me wrong, I love the one that I got, but I'm iffy about shelling out $40 per to get more when they barely show up on my lips. I love Misia when I swatch it on my hands, but I think that it would disappear in use. Monte Carlo, I've determined, won't be different enough than Antigone on my lips to warrant buying... Rebelle, however, is still calling my name. The manager at one of my Chanel counters is determined that I need it...
Personally, I'm more excited for the new Guerlain Rouge Automatiques, since they are a bit more opaque. They'll be the same price, so I'm still going to want to cry, but they're a little more up my alley. In Chanel world, I'll hold steady until the "velvet" lipsticks come out... Then I think I'll be well and truly broke.
Still trying to pick out a Dior Addict to try. The sheer size of the line intimidates me and I can never make a decision...