MAC Early Buzz - News on Products for 2013

JulieDiva

Well-known member
I agree that the Mac demographic is skewing younger, however, it might come as a shock to you that not every old lady over 30 is finding out about the makeup news via messages delivered by a passenger pigeon and some are even fairly active on social media. I don't think it's so much that we elderly types find Mac difficult to keep up with in our golden years so much as not being as interested in following trends. Now GET OFF MY LAWN.


I think I just threw up in my mouth a little.
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why would you throw up over my comments??? I was making fun of myself...I am the 41 year old makeup addict who refuses to act or look her age.
 

JulieDiva

Well-known member
MAC is the McDonalds of makeup brands now they are catering to a younger generation much like how McDonalds used their happy meal toys to lure in children. Eventually, they will try to spruce up their "adult" menu again, and get back to the Icons! (Rupaul and something more than Viva Glam this time, please)
OMg I love Betty Whites new show!!!! Talk about funny...and yes, I saw the MAC lipstick too!!!

Again, I am calling myself the addict...I am one.
 

JulieDiva

Well-known member
there are still older current celebs that are fabulous which teens like (jennifer lopez 43 yrs old, beyonce, 31, kim kardashian 32,) although theyre makeup are on the 'safer' side, but nicki minaj is 30 yrs old and wearing more out the box makeup so its really not about your age is about the attitude/personality of the person lol (ex. iris apfel 91 years old and is more daring with her lipstick than me lol)

Oh yes, though my teens call all the celebs you mentioned, well...old....crazy..I know.
 

linotte

Active member
I didn't get the impression that everything she said was directed towards you. But just her thoughts in general. (like mine below)

I don't think that people stop chasing LE b/c of age though. After awhile, it gets ridiculous. I also don't agree that ppl move on from the brand as they get older. MAC has plenty to appeal to a lot of people. Brands would be foolish to ignore an older crowd. They still have buying power and importance regardless of what the media says. A lot of other brands don't appeal to me b/c they don't seem to appeal to WOC.


I have a friend who is a lawyer and over 40. She wear bright/funky colors/clothes and is hot/sexy as hell. I wouldn't say she is trying to look younger at all. She just looks good. Hell most 20-somethings should try to look like her.

One of my Mom's friends is in her 50's and just sharp. I've always admired her style. It doesn't all end over 30. Not everyone wants to be 20 or want to deal with a 20 year old.
The bolded part in particular caught my eye.

I'm currently studying advertising, and this sort of thing comes up frequently in discussions. I completely agree with you--it's foolish to ignore a substantially-sized older audience with buying power to speak of (hey--more buying power, typically, than a younger crowd!). However, that is how many clients these days prefer to operate. That is, they are choosing to focus more and more on younger, more supposedly influential crowds, which is reflected in the way they advertise and market their brands and products. So, unfortunately, I will have to counter this post and say that although it is a foolish practice it is actually quite common. In turn, it often creates a situation in which an entire "older" market is virtually untapped.
 

JulieDiva

Well-known member
If I could have liked this post ten times, I would have.
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Ans I am a 100% sure that more people here threw up in their mouth / several facepalms and
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were given.

I guess my type of joking doesn't translate well online???

So sorry If I offended anyone.

I was talking about myself.
 

Anitacska

Well-known member
Maybe you could've started with that. Although I didn't join in initially and I'm not 40 yet (soon, but not yet), I also raised an eyebrow at your comments about the "older ladies". I have always loved make up, but only trully discovered high end brands about 5 years ago and I never would've had the money for them in my twenties anyway. I also wear bright make up because I like it, not because I want to look younger. If anything, I think bright colours look better on older women rather than 16-year-olds who just look like they're trying too hard. I certainly feel more confident wearing a red lipstick at 36, I never wore red at 16 or even 26!

I guess my type of joking doesn't translate well online???

So sorry If I offended anyone.

I was talking about myself.
 

BuickMackane

Well-known member
why would you throw up over my comments??? I was making fun of myself...I am the 41 year old makeup addict who refuses to act or look her age.
The internet is a fickle medium of communication. In the absence of tone of voice and facial gestures it's sometimes impossible to tell if someone's taking the piss or being an ignorant twit. One or two strategically placed smileys would have made all the difference
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Yikes! You have teens? My sympathies! I still feel awful for the things my teenage self put my poor parents through
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Prettypackages

Well-known member
My comments aren't targeted at anyone - just general.

As a 45 year-old woman, I have to say that only the very young would consider my age old. I don't feel any different than I did at 25 and I'm sure as hell not slowing down yet. If anyone is waiting for me to step back into the shadows and settle on my rocker, they probably have more than three decades to wait. I'm feeling at the top of my game, professionally and personally.

At 20, I was a struggling university student. I loved makeup, but could only spend a portion of my discretionary funds (which were very low) on makeup. At 30, I had a mortgage, two small children and the resultant childcare expenses that go with them and I was still building my career. I remembered liking makeup, but I had little time to fuss with it in the morning and my discretionary spending tended to go on the kids. At 45, I'm mortgage free and no longer have childcare expenses. I have a senior role that demands long hours, but that also allows me to provide well for my family. I'm in my peak earning years and have more play money than I likely will ever again. Am I one of the lucky ones? Absolutely, and I don't take that for granted. I grew up with a single mom and know only too well what it's like to live without any financial security. Having said that, there are lots like me and companies recognize our buying power.

Not only does MAC not dismiss me as outside of their target market, when I walk into a store or counter it's almost certain that I will be offered service before a 20 year-old. Should that happen? Of course not, but it does pretty consistently (and not only when I'm known to the staff). I can almost guarantee that if I walk into a store with my 18 year-old, I will be approached first. Why? I suspect it's because they believe I have more money to spend. She might splurge on a lipstick. I can and will buy what I want, assuming I value it.

I am the same person I was at 20, only more self-aware and assured. Katred is right that I have no desire to chase trends now - I don't need to define myself by them because I already know who I am. I certainly don't care whether teens consider me 'cool' - I outgrew caring about that in high school. I have no difficulty following social media and keeping up isn't the issue - I just have enough life and business experience to call bullshit when I see it, and that's what this hyped LE game is.

I have a lot of MAC products that I love and I'm sure I'll buy more. But MAC isn't the only game in town nor is it always the best game in town, particularly when I'm not nearly as price sensitive as I used to be. It's not a matter of getting too old or uncool for MAC - it's about having no patience for companies that play games with customers.
Your post is the reason why companies fail when they try to target a younger crowd. (i was speaking in general and not just with MAC. I was watching a piece on how marketing is always geared to a younger crowd and they forget the money 35+ has).

your last couple of lines remind me of my guy friend who is 43, it irks him when other 40+ friends call themselves hipsters and try to be cool. He's like I'm over 40, I'm too old to be cool. but he is one of the coolest cats I know. I'm like I'm cool, just b/c I am. LMAO. :)

....and just like that I forgot the rest of what I was going to say. damn old age. LOL


Yeah, Julie, no one got that you were being sarcastic. :/
 

Naughtyp

Well-known member
The internet is a fickle medium of communication. In the absence of tone of voice and facial gestures it's sometimes impossible to tell if someone's taking the piss or being an ignorant twit. One or two strategically placed smileys would have made all the difference 
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Yikes! You have teens? My sympathies! I still feel awful for the things my teenage self put my poor parents through 
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Same here I'm scared to have teens of my own one day. main reason I don't have kids right now lol na jk :) I want to be able to support my children myself so I'm waiting till I'm done with school hopefully by then I will still be able to have kids!
 

BuickMackane

Well-known member
na jk
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I want to be able to support my children myself so I'm waiting till I'm done with school hopefully by then I will still be able to have kids!
Yeah, waiting's good. I've never had the urge to procreate (and I very much doubt I will in the foreseeable future) so I'm safe but the pesky critters even steal your makeup!
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Naughtyp

Well-known member
Yeah, waiting's good. I've never had the urge to procreate (and I very much doubt I will in the foreseeable future) so I'm safe but the pesky critters even steal your makeup!
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I used to not want kids but ill see what happens. if I'm meant to be a a mom I will be one. if not I can have lots of cats ;) lol
 

JulieDiva

Well-known member
The internet is a fickle medium of communication. In the absence of tone of voice and facial gestures it's sometimes impossible to tell if someone's taking the piss or being an ignorant twit. One or two strategically placed smileys would have made all the difference
smiles.gif


Yikes! You have teens? My sympathies! I still feel awful for the things my teenage self put my poor parents through
lol.gif
Yes, I see it now..I admit I am not good at texting...I still love to talk on the house phone best!

Yes, I have 3 girls, 2 of them teens...and yes it is a scary household full of hormones, drama and the like...I NEED to have the MAC LE hype to escape my life sometimes!!
 

MACerette

Well-known member
I guess my type of joking doesn't translate well online???

So sorry If I offended anyone.

I was talking about myself.
No sweat.
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I assumed you were a 20 something year old (not offending 20 year old specktrettes btw) and I didn't get the joke part. I wasn't offended, however, I didn't consider it to be a wise comment if it were meant seriously.

I really loved Katred's and Buick's comments. Thank god you were kidding. Thanks to your comment I saw some mature woman power here (and I seriously cracked up about the GET OFF MY LAWN and gagging from dentures and wrinkly noses).
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HoneyMilk

Well-known member
So much fiestiness in here! Fiestyness... Fiesty-ness...???

Ok, so when I was 18 I REFUSED to date any guy that was balding, graying, had a beard, or was over 28.
Know who I am married to? The sexist guy every who has a beard (with gray), he's 34, and thinning! If someone told my younger self that I would marry a guy like that, I would've died. How vain! I am 29 now and just the thought of people being in their 30's was just horrible. I get it... I feel pretty much the same as 18, but smarter (with a few wrinkles and freckles from tanning). Oh, I also said I would never be an OLD mom and would have all my kids before my mom did (she had me at 27). Here I am... 29, first baby :) So young and naive when I was making "life plans" like that.

I read a quote on facebook yesterday... something about how growing older is a privilege and not everyone gets an opportunity to do so. We should all feel lucky!

I will admit though, when I go to a bar or a place that serves alcohol and I see these 21 year olds being served alcohol I can't help but to think that, I too, must have looked fresh outta jr high to someone my age! And then when they get all loud and annoying.... I'm thinking.. wow... I must have annoyed A LOT of people at that age.

I would say youth is definitely wasted on the young
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These thoughts have been provided by:
- crazy hormonal pregnant lady
 

iATEaSEAmonster

Well-known member
So much fiestiness in here! Fiestyness... Fiesty-ness...???

Ok, so when I was 18 I REFUSED to date any guy that was balding, graying, had a beard, or was over 28.
Know who I am married to? The sexist guy every who has a beard (with gray), he's 34, and thinning! If someone told my younger self that I would marry a guy like that, I would've died. How vain! I am 29 now and just the thought of people being in their 30's was just horrible. I get it... I feel pretty much the same as 18, but smarter (with a few wrinkles and freckles from tanning). Oh, I also said I would never be an OLD mom and would have all my kids before my mom did (she had me at 27). Here I am... 29, first baby :) So young and naive when I was making "life plans" like that.

I read a quote on facebook yesterday... something about how growing older is a privilege and not everyone gets an opportunity to do so. We should all feel lucky!

I will admit though, when I go to a bar or a place that serves alcohol and I see these 21 year olds being served alcohol I can't help but to think that, I too, must have looked fresh outta jr high to someone my age! And then when they get all loud and annoying.... I'm thinking.. wow... I must have annoyed A LOT of people at that age.

I would say youth is definitely wasted on the young
heart.gif


These thoughts have been provided by:
- crazy hormonal pregnant lady
Ahaha, I'm laughing at the "old mom" bit. My mom was 37 when she started trying to have kids. She gave birth to me at age 39. xDDD
I could never see 27 as being an old age to start having kids, but I guess I'm biased.

As for the subject in general, I'm still in high school and feel that youth is wasted on the young. Not that there isn't a point to it. It's the time of one's life where one is still technically a kid but has the body of a near adult and the hormones of someone constantly menstruating. Then, once one actually reaches adulthood, they're still in that mindset. It probably takes years for some to finally grow up, at least I would think so. (This is all speculation on my part, of course)
 

HoneyMilk

Well-known member
I could never see 27 as being an old age to start having kids, but I guess I'm biased.
As for the subject in general, I'm still in high school and feel that youth is wasted on the young. Not that there isn't a point to it. It's the time of one's life where one is still technically a kid but has the body of a near adult and the hormones of someone constantly menstruating. Then, once one actually reaches adulthood, they're still in that mindset. It probably takes years for some to finally grow up, at least I would think so. (This is all speculation on my part, of course)
I don't think 27 is old... but when I was 14... 15... I was all like, "MOM.. I can't believe how old you are! Why did you wait to have kids until you were old?!?!"
hahaha.. Oh man. You know, I love love love looking back at pictures from when I was a baby and seeing how my parents looked. It's so fun! My dad had hair!
 

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