I try not to judge a book by it's cover, but looking at him tells me a lot and it's not good. I find his letter pretentious and just another way to say that Sephora wasn't bringing him enough money. Now, he's perfectly entitled to pull his brand. I'm happy because then maybe there will be room for a brand that I find exciting (can they bring back thebalm?). Sephora's not my company, so I don't take it personally, but I have to laugh at the idea of luxury. What exactly does that entail? Sounds like hell to me. I guess I'm a special brand of customer who likes to go into a store, be left the hell alone, get what I want and leave. I don't like to be fawned over and/or watched. I don't have a million questions. I prefer Sephora over the department stores because I want to be detached. If he waned the customer to have a personalized/luxurious experience, was he not aware of how Sephora rolled somehow? The especially funny thing to me in that link is the long comment from one poster who sums up the Sephora customer base as tweens, teens and young women getting their feet wet in makeup and are obsessed with glitter. How pretentious is that? I'm none of those things, yet what's wrong with being any of that? Man..so long to EB, you won't be missed.
