Why not, all other sores have VIP cards for their consumers based on how much they spent so why not MAC? They should reword their "in love customers" I put that lately and give them some perks. Before mac pro card at least let you get your hands on collection before the masses now what's the point . All collections are limited so there is no discount and we don't get access to them early. They are riding the hype train but sooner or later people will get mad and all they will be left with is a consumer that wants one lippie and that's it. They should think it over and do something special for their loyal costumers that been with them for ever and spent crazy money on whole collections. If there is no appreciation for those consumers they will eventfully go away. It has always been that way. I want what I want from certain collection and if I can't pre order it or buy it on line sooner that someone that spends $19 a year than I would rather find a corporation that rewards you and mac lately took all the perks away and treats us like crap. Karma will get you, don't think it wont.