There is just something about it that looks SO natural (at least on me). It's not only the perfect shade but the pencil is also really skinny so it draws more natural "hairs." The color is also a perfect match for me. I was using the. Benefit Instant Brow pencil before mainly based on reviews and me just thinking nothing would be perfect (also tried their gel and was unimpressed), but the Dior pencil really is pretty much perfect. Yes, I do wish the brush on it was a little fuller like the benefit one, but I can live with that tiny flaw... The brush still does what it's supposed to after all. The packaging is also pretty great - easy to quickly use and it looks awesome (kind of like a sleek, silver bullet). The quick easiness of use for this pencil has really cut down the time I have to spend on my brows in the morning (and they are basically my top beauty concern lol).