...still salty as hell that BOBBI BROWN pump faked us with hopes of getting bronzed glow...like, it's awesome. We love it. WHY can't she just make it permanent?! A pump fake is a feigned attempt at a jump shot, restrained before the feet leave the ground. The pump fake is a fundamental move in basketball, used to cause defenders to jump or be shifted off-balance. Its main applications are in the low post area, where a player is much more likely to have his or her shot blocked. On the perimeter, it is useful in creating open lanes to the basket by "showing" the ball enough to entice a defender to attempt to block or steal it, allowing the dribbler to penetrate easily. Michael Jordan and Kobe Bryant are known to be masters of the pump fake. That's exactly what BB did to us with this BG restock in the middle of the damn night! ...ok, rant over...