runway (but i have too many reds.... and one is heartless....which might be too similar, what u guys think?)
Heartless is definitely more of a balanced red and way less blue. Also seems like Runaway Red is deeper too.
Personally, I didn't care for Heartless on me (NC15) - it didn't "pop" enough and looked too bog-standard. Was a much nicer red for deeper skin tones. Didn't bother to get it.
Runaway Red, on the other hand.....
I'm more picky about red lippies than any other color for some strange reason - they've got to look perfect with my skin tone, bring out my eyes, have the right texture and also be an unusual shade or finish, to boot. Otherwise, I feel like I'm wearing granny lipstick and just aged myself 10 years. Runaway Red will be the first red lipstick I've bought in years, if it fits my bill like I think it will. The last one I had was an old, old one from Hourglass that's been discontinued and all I rock currently is that spectacular red Dare To Wear, Bold 'n Brash (which I backed up!) and Strut Your Stuff from Peacocky, which I wasn't planning on getting, but looked surprisingly good on - can't wear that one with any eye makeup other than liner though...something about it. Runaway Red looks like it will be deep enough to allow for more varied eye looks - can't wait to test it out.