I LOVE IT!!!
It's about time they entered the 21st century!
Yeah, I agree, though it has some kinks.
Technically, they're, mostly, using a grey colored font, except for title headings, against a very, very dark grey background with shadow effects - not black - which is supposed to be ergonomically correct.
The lack of (LE) or "Out of Stock" symbols is going to drive me to
drink!
Considering the last time I checked there are, at least, 10 brushes out of stock!
The "Starflashes" are the only e/s that didn't get formulation descriptions!
They still have the formulations screwed up on
French Cuff and
100 Strokes!
I love the drop 'n' drag feature to put together looks - that is awesome, but it was a high price to pay to sacrifice the beloved "alphabetical order" and "formulation" organizer. That came in handy sometimes when you're learning colors and formulations.
It will be a lot harder for newbies to acquaint themselves to all "
467 eye shades"!
...just kidding...it's not funny!
You have to remember their old swatch blocks weren't all that great to begin with they were always two shades too light and you never got a good sense of the colors anyway until you clicked onto the descriptions.
I Love the Artist features...but why was Fatima using 5 different brushes to do a red lip???
Bottom Line:
A+ for Effort
B- for Execution
C- for Efficiency & Continuity