MAC_Whore
Well-known member
I can see how the web design got approved. I'm sure it had great visual impact when the web designers gave previews. It's just the actual "use" part that needs help. lol
I was thinking about the swatches on the old website. They used to be that same "cartoon" colour represenation of the product. Then they upgraded to give us actual swatch pictures (with names) to choose the colour by. Now, with the new site, we are back to using the "cartoon" swatches to select a colour. They spent all this money to go backwards.
Having to use the search function to find a specific colour is ridiculous. Sure it gives you a swatch, but you don't have the option to add it to your cart from there. You still have to roll over the all-mighty cartoon rubix cube to find your shade.
Have you ever seen a retail (or cosmetics, specifically) website that doesn't let you choose your product by name? I have never seen a site that asks you to pick your product by a "cartoon" colour block and not give a choose by name option.
Speaking of the search function, if you scroll down to the bottom of a page, the search field follows you. Then if you type in a colour, the result is displayed at the top of the page, yet you are still at the bottom of the page. It appears that the search is not working unless you scroll up. That is going to throw a lot of people off.
Don't get me wrong, there are some great features, like: Artist vids, search filters (like in the brush area), better pics and descriptions, and the colour play, but if the user is so turned off by the process of seeking and purchasing the product that they don't buy anything, isn't that the more important issue?
BTW, if you roll over the Passionate swatch in the colour play section it says: "Passionate' - Do not display". lol
I was thinking about the swatches on the old website. They used to be that same "cartoon" colour represenation of the product. Then they upgraded to give us actual swatch pictures (with names) to choose the colour by. Now, with the new site, we are back to using the "cartoon" swatches to select a colour. They spent all this money to go backwards.
Having to use the search function to find a specific colour is ridiculous. Sure it gives you a swatch, but you don't have the option to add it to your cart from there. You still have to roll over the all-mighty cartoon rubix cube to find your shade.
Have you ever seen a retail (or cosmetics, specifically) website that doesn't let you choose your product by name? I have never seen a site that asks you to pick your product by a "cartoon" colour block and not give a choose by name option.
Speaking of the search function, if you scroll down to the bottom of a page, the search field follows you. Then if you type in a colour, the result is displayed at the top of the page, yet you are still at the bottom of the page. It appears that the search is not working unless you scroll up. That is going to throw a lot of people off.
Don't get me wrong, there are some great features, like: Artist vids, search filters (like in the brush area), better pics and descriptions, and the colour play, but if the user is so turned off by the process of seeking and purchasing the product that they don't buy anything, isn't that the more important issue?
BTW, if you roll over the Passionate swatch in the colour play section it says: "Passionate' - Do not display". lol
