Let's make our voices heard!
It's a pity that no-one can categorically either confirm or deny this atm...
Also if it is true, from what I've read on here and on the other message board it would appear that they're pulling this in a hushly-hushly manner. To avoid upsetting the masses?
Perhaps they don't want to let the news leak in case they're deluged with last minute people try to B2M all their items all at once before the dreaded D-Day when B2M ceases to exist.
Of course I'm merely surmising here, it could be a completely different scenario altogether...
Whilst I do realise that a lot of businesses are going through a tough time atm and that perhaps MAC think that scrapping the B2M is a good way to cut some losses I do believe, like some others here that it could be detrimental to business in the long run - like others have said people just may wait for quads to come out, or check out their local CCO's on a more regular basis hoping to snap up some bargains.
I'm sure that the appeal of returning 6 empties and getting a lipstick worth ~£11.25 or thereabouts was a big plus for lots of people and probably helped in "justifying" some purchases!
Now, I'm not suggesting that we go screaming blue murder or anything like that, but perhaps it might be an idea to start an on-line petition of sorts - "SAVE OUR B2M"
It would be pretty easy for someone to write out a template e-mail outlining our concerns over rumours that the B2M scheme is to be scrapped, why we like it so much and how it boosts sales and why it would be disadvantageous to all around to discontinue you...
We could all copy and paste and fire it off to some head honchos at MAC HQ. I mean, it's what not even 5 minutes out of our lives, and hey y'never know maybe if word started filtering through that a lot of people would be put out by the retirement of B2M that someone may sit up and take notice.
I mean if they don't know that people feel so strongly about it then it's very easy to pull the plug on it, but if strong sentiment is shown then that may change things...
I'm sure it would be easy to get some support on this - I'm sure that there's lots of people on MUA and other make-up related forums and message boards that would be interested to learn of this and perhaps would also like to have their voice heard.
Ok, maybe I'm talking a load of crap here, I dunno... but hey, it worked for Wispa bars!!
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I do hope however that I'm getting waaay ahead of myself here and that we're all worrying over something that isn't about to happen anytime soon...