Actually this was from a relatively recent high fashion designer's collection. MAC didn't make the packaging. The designer - or artists associated with them - painted the cases. The look went along with the cutting edge but romantic clothing. I just can't remember the designer's name. And what's inherently wrong with old fashioned? Old fashioned can be a very good look. 1930s fashion can be extraordinarily elegant, with beautifully draping bias cut satins (that's 80 years ago - seems like old fashion to me). And the classic Chanel jacket dates, as best as i can tell, from the early 1950s (that's 60 years ago - seems like old fashion to me). Both high fashion and street fashion frequently borrow from past fashion. Some people wearing these styles may not know their history, but they're still wearing stuff that owes its cut or shape or color to something "old fashioned" - that current high fashion peplum - common in the 1940s, for example. I am not crazy about the style the cases are painted because it's too foofy and sweetsie-girly for me. I posted the photo to show people that if they really don't want to be seen with that ugly RiRi packaging, they can customize it to suit themselves.