I just tried 30 and I love it. Honestly, there isn't a world of difference between this and 40. I can easily wear both. 30 might be a 100% match while 40 is a 98% match. Not a big deal at all. In fact, I'm thinking maybe I should exchange 40 for a color that's deeper and use as a contour/bronzer(?). It's a little too expensive to have 2 that are so close in color, right? However, that'll make the second exchange and I hate that
. I'll have to think about it, but I am loving this stuff. Can anyone else see the shimmer on their skin? I've seen youtube reviews where people say they can't see it outside of the pan or a swatch, but it's very visible on my face. Maybe that's because my complexion is deeper.