I am trying to keep my low-buy rules reasonable and realistic (for me) so that I don't just give up the second I break one of them (and I'd be tempted to do that because I can be very all-or-nothing). I so admire those of you on this thread who have super ambitious goals like only buying 10 products for the year, or going on a no-buy for a specified period of time. That is AWESOME, and I wish I was at that level of self-discipline. Unfortunately, I think that would backfire on me if I tried it, just because of my personality (all or nothing, like I said). Glitteryvegas, Maybe your rules ARE too strict and you should consider whether they are realistic for your personality, lifestyle, budget, and financial goals. Even if you don't make any changes though, don't let today get you down. Examine your motives and triggers, learn from them, and move on knowing that you'll be better-equipped to resist impulsive purchases in the future.