I could see how CJ's association with the Kardashians could turn people off. I watch that show as a guilty pleasure but have come to see it as more problematic lately since my cousins around Kylie's age are fans of hers. I really don't like the idea that that's what my young, impressionable cousins look up to or aspire to be.
Aside from that, though, I do think that what Caitlyn is doing, especially in such an open, public way, is incredibly brave. She's reaching a really large audience, across generations, including many that saw Bruce as a hero so it's pretty powerful thing to see a figure renowned for athleticism and masculinity transitioning in real-time. I agree with a lot of people that Laverne would be an amazing choice, too. I think that as a business MAC is of course trying to capitalize on Caitlyn's moment and I don't think there's anything wrong with that. It's kind of great that we're talking about a transgender model-Laverne or Caitlyn-being so marketable.