I think that their intention is good, and forcing the public to look at things like this and ultimately discuss these issues is a positive step. Also the banning of models with BMI's less than 18 on runways should be inforced at all fashion shows.
However there are reasons why not all models have ED's, and why all those who read fashion magazines dont starve or purge. ED's are a coping mechanism (or a crutch) just like self harm and substance abuse - its a weakness. What may have started out as a way for you to fit into skinny jeans can soon turn into a dependancy that stays with you until you die (regardless of wether you feel 'recovered' - i havent cut in a long time and wouldnt want to on a day to day basis, but whenever negative emotions get the better of me its what i obsess about). Its a matter of your head realising its found its/a crutch.
The sickening thing about these ads is that they can and probably will be used as 'thinspiration' (actual term!) for anas and mias - does anyone remember the fuss about an ana website that sold wristbands (like the charity rubber wristbands) a few years ago? Just because its not in the news anymore doesnt mean those websites dont exist now.
I remember that people members/regular visitors to these sites and forums thought Nicole Richie was fat when she was at her smallest.
My first thought to this picture when i saw it in a newspaper was 'ive seen worse'. Thats a terrible thing to think, but its the truth. Unfortunately ive seen worse (and before people start, i studied anorexia/bulimia nervosa in college and i have personal experience with this topic along with that of people i love, so im not making light of this issue), and i thought that they could have used a thinner woman to better show how this disease affects the body. The fact that i thought that sickens me, and probably shows how fucked up my thoughts can be sometimes on this topic.
That was when i thought the woman was about 40-50 years old (to have survived that long validated my idea that she wasnt at the time of the photo near deaths door) - i only realised the true age on this thread. 27!
Its only then that i considered what this womans future is, or isnt to be precise.
The truth is that this woman, unless she vastly improves soon, will probably not see 35. Its almost guaranteed that if she does get better she will not be able to conceive (and if by some miracle she can, carrying full term would be very dangerous for her).
You may have read about the teenager that has the bones of a 80 year old and needs crutches to walk (predicted wheelchair bound in a couple of years), or children as young as 5 starving themselves to get thin. There is a lot of talk about obesity (and rightly so), but these ED's are just as harmful to the body, and even more so to the mind, so i'd rather get upset by this topic and face it, then sweep it under the carpet. I do wonder though if this is just the present 'It' disease - that its 'fashionable' to be anti ED at the moment. Just like AIDS in the 80s - its still around, it helped the gay community but is now needed for the hetros, yet its not news worthy.
Sorry for the long post, i have a tendancy to rant without actually saying a great deal...