This happens every year, from ALL EL brands. The biggest price increase is in Jan, and a second one in June/July. Not all items are increased but a lot are, for example at EL mostly skincare items are as they are big sellers as are perfume items.
Why are people still getting upset over this? It a given, unless MAC is sold to someone else and even then other non EL brands also have price increases in Jan as well, every year.
Its a fact, its life, its a given, accept it and move on. Or find something else to buy, EL will doubtful not stop doing it. They haven't for the past 15-20 years.
If you want to stop the increase or LE items, dont buy them, we the consumers have control and until we actually STOP buying so much, MAC/EL will not change.
Remember the Tampax story? They changed packaging, put less tampons in the new box, women were upset, moved to a different brand, because they felt they were getting ripped off and eventually Tampax put the original number back in the box because they were losing so much $$$.
So until WE stop buying, ALL of US as consumers, MAC/EL has us by the P**sy hairs.