Wow...8 pages already! lol I haven't yet expressed my viewpoint on this and thought I would do so now, for what it's worth. I may not make any friends on this one, but I have to keep it real.
I have been a member/advisor/mod who has been with Specktra for 4.5 years now. I have enjoyed being here, because it is a forum-based site. That said we do have a blog and I do contribute to it.
As far as the products I review, I can honestly say that withing the 4.5 years I have been here, I have received samples on 12 occasions. That's it. Of those, 2 were just so bad that I refused to write them up. I guess I could have posted a bash review, but I just don't care to do that. I like to focus on and feature products that work. So that is why most of my review/feature posts are positive. That said, when the product does have some flaws, I will bring them up.
Each day, we (Specktra) are sent a good amount of emails on new items asking us to try and/or feature them. We are extrememly picky about what we respond to. I guess we could pimp ourselves out for product, but that isn't what the spirit of this site is about. Quite frankly, we like to be in control of what we say.
Another big reason for the positivity in my reviews is that I purchase the items I review/feature myself. It's my cash. It makes no sense for me to go dump $20 on an eye shadow I hate. Sorry guys, I love you, but I gotta think of me on this one. lol That said, I still try to be inclusive of other skin types and tones by mentioning how I think it would perform on others or suggest substitute items that might be better.
At Specktra, we do feature a lot of MAC and are generally happy with it, but that should come as no surprise as we are generally MAC fans on this site. There are other brands that we like to feature as we are consistently pleased with their overall line: i.e. Stila, Anastasia and for me recently, MUFE and NARS. If you've read my reviews, when there are bad points (MAC or not), I do mention them. Not to forget that there have been some, IMO, total dud MAC items, i.e. Shimmer Souffles, Glitz gloss, and pro longwear that I have had no issue calling out.
Even with the items I might originally love or hate, I do occasionally change my mind as my skills, needs and tastes have changed. Also, as I said, we are a very MAC-heavy site, but I do like to feature other brands as we never want to shut ourselves off from the vast world of cosmetic possiblities out there.
There are some talented bloggers/you tubers out there who I really admire. Then there are some who give terrible advice and/or shill products shamelessly.
I'll admit that I don't watch a lot of you tube tuts, but I really enjoy MissChievious, Makeup Geek and Risa (sonrisa). They are really skilled. I'm sure there are others equally talented out there too, I just haven't had the opportunity to view their vids.
On the note of what bothers me about certain blogs is when they simply cut and paste Specktra items or come shopping for content on Specktra. They just pick away at the contributions of our members like vultures. I do realize that the internet/blog community is all about sharing, but those blatantly steal and/or do not source are pretty scummy, IMO. One particular blog is so apparent in the fact that they have clearly picked over Specktra to garner info on collections to cobble together their own "MAC resource" areas that I have to laugh. Gee, thanks for the "hard work". Cut and paste doesn't take much. Then the blogger feigns a gracious thank you to her readers who appreciate her hard work. Saying it's all for them. BS, it's for monetary gain on your part.
Another blogging trend I dislike is the linking to Gilt Group, Haute Look and other sites that give the "referrer"/blogger compensation when individuals they refer sign up and buy something. A certain site pimps their members with endless posts about "great deals"/sales from those sites. Initially they were not even telling the readers that they (the blogger/referrer) were getting kick-backs. Now they say it is a referral link, but don't explain what that means. Oh and it's rather funny that in those referral link/sale posts the blogger mentions all the great items they already bought from that sale. Really? The truth is that they are all the great items that her readers bought for her by the referral kick backs she "earned". Shady. I guess some people will do anything for the money.
I have caught a well-known blog stealing my info, flat out. I know this as I had suspected them stealing info and set a couple of traps where I posted collection info with a few slight errors initially. This site then reposted my info (including my telltale, intentional misinformation) and listed the source as "internal". Repeatedly. Really? They also do everything they can to not source or source as cryptically as possible. I kindly return the favour and source them as cryptically as possible. That nasty site aside, there are a ton of great blogs out there that I truly enjoy.
What can I say? I'm a fan of people playing fair, behaving ethically and doing it for the love, not the cash.
Oh, and if you have made it to the end of this long-ass post, good on ya for your wicked ability to focus and the stamina of your attention span!