Quote:
Originally Posted by Ruffage
Haha, I'll take that opening if it's still available
Regarding how much of MAC is hype: This is a topic I have wanted to address in detail for a long time. I didn't, because this community is based on this love of MAC cosmetics and it would be a rather unfavourable topic, because seeing how everybody loves MAC here it would be easily taken as an accusation. Plus as someone (student of Social Sciences) who is very interested in marketing and other social topics I can get very long winded, even more so than I am usually.
Please note that I am not attacking the community, or anybody personally. It surprises me to see how so many view the word "hype" so negatively, and feel it necessary to re-establish the cohesiveness of the community, when "hype" is just a marketing technique at which MAC (NOT Specktra) is extremely good and for which MAC (again, NOT Specktra) is responsible.
Some of the ladies posting here have been fans of MAC for a long time, and may not have been as affected by the excitement, but from what I have seen in the forums over the years it seems otherwise. Some personally may not feel that they are generating hype, and I'm not saying that they are, because hype does not come from individuals, but through a group of individuals, triggered by specific marketing moves.
If I go into too much detail, this would go off topic. So I will make a new thread in the MAC chat forum. It seems like a good time to launch an in depth discussion.
EDIT: The thread would be posted sometime tomorrow or the day after. I'm trying to consolidate all the information on MAC and its marketing into a coherent read and it's getting kind of...long. I've warned you all .
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I don't see what this has to do with Sonic Chic...
I don't know what your actual agenda is for being in these forums, but we are here to discuss our hobby.
We are all here because we love MAC.
Sure, they are good marketers, they are a huge company... they wouldn't survive unless they were.
I just don't see the point in all of this posting.
I definitely don't believe that people on this forum buy things because someone else thinks its nice or just because its LE...
Why does anyone buy anything?
Because we want too... not because someone tells us we should.
Specktra members buy things because we love makeup as an art form and enjoy MAC as a company for being able to help us fulfill our creative outlook.
It's a hobby we all have, for some it's a career.
Posting things like this just make people feel bad for enjoying their hobby.
Good for MAC for being such effective marketers.
Regardless, I'm still buying the products.